q=%E8%90%A5%E9%94%80%E9%87%8F%E5%8C%96%E8%80%83%E6%A0%B8%E6%8C%87%E6%A0%87%EF%BC%9Athe+managers+guide+to+measuring+marketing+performance&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
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营销量化考核指标：the managers guide to measuring marketing performance