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Product planning marketing
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(日)浅天和实著
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(美)唐纳德·r·莱曼(donald r.lehmann),(美)拉塞尔·s·温纳(russell s.winer)著
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appel, andrew,
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baker, h. kent
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blank, steven g
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cagan, jonathan
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donald r
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erhorn, craig
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filbeck, greg,
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goffin, keith
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koners, ursula
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lehmann
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lemke, fred
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pradeep, a. k.,
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ricciardi, victor,
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russell s
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stark, john,
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sthanunathan, stan,
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vogel, craig m
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winer
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